News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…
Know your customers!
Realise the potential of impulse purchasing as a platform for increasing profit, by fully understanding your customers.
5 ways to boost impulse toy sales and profits
Learn how you can drive more impulse sales of toys and gifts to increase profits in your retail store.
The 'Pop Its' Craze; A low value, high-profit opportunity
Discover how Bubble Popper pocket money toys can help boost profit and footfall for your store or eCommerce site.
5 Christmas marketing tips to fuel your toy campaigns
Get our top marketing tips for record-breaking toy sales this Christmas!
Why you should prepare for your 2024 Christmas Grotto now
If you haven't already begun preparations for your 2024 Christmas grotto, then get your organizational hat on - it's time to start planning.
How to prepare your store for the spookiest season!
Are you ready to make this Halloween your most successful yet? Discover how to curate your products in a spook-tacular way
Why should retailers use seasonal events to increase footfall and profit?
Find out why small to medium retailers and family attractions should use seasonal events to increase footfall and profit.
How to cross-merchandise toy collections so customers buy more
Have you discovered the art of cross-merchandising toy collections to tempt your customers into buying more?
How to influence retail buying behaviour
Discover easy steps to increase impulse purchases, both in-store and online!
10 tips on budgeting for your Christmas grotto
Read our top tips for retailers on making sure your grotto event is profitable this Christmas season.
Find the perfect gifting product with Living Nature
Discover the value of Living Nature soft toys, a firm favourite with families and retailers since 1975!
How do you display premium vs. pocket money toys to sell more?
Optimise your store layout to influence buyer behaviour and maximize sales for both premium and pocket money toys!
Retailers Guide: How to run a Christmas grotto
Discover Keycraft's essential tips for retailers on setting up and running a Christmas grotto in store.
Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday
Black Friday is nearly here, and we've got nearly 50 years of expertise to help toy retailers make it a success!
50 years of Play
We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.